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E-Commerce Marketing & Customer Acquisition

 

  • E-commerce Marketing

    Why Growth Marketers Build Their Referral Programs With Friendbuy

    With the rising cost of customer acquisition channels, growth marketers need new channels that consistently deliver results to meet their growth...

  • Referral Marketing Strategy

    5 Holiday Referral Marketing Strategies to Boost Sales This Season

    People are always on the hunt for a good deal during the holidays, and increased traffic to your site presents the perfect opportunity for referral...

  • Referral Marketing Strategy

    Partner Spotlight: How to Determine the Right Offer Strategy for Your Referral Program

    It’s easy to come up with an enticing referral program offer strategy when you sell different types of products that naturally drive repeat...

  • Referral Marketing Strategy

    How to Get Started with Referral Marketing Quickly and Seamlessly

    One of the greatest strengths of referral marketing is the speed with which businesses can launch a new referral program from scratch. With the right...

  • Referral Program Examples

    How FIGS, Thinx, and The Bouqs Company Convert E-Commerce Customers Into Loyal Brand Advocates

    To build a successful e-commerce company, you need a growing base of dedicated customers who keep coming back for repeat purchases—and who ultimately...

  • Referral Marketing Strategy

    4 Referral Marketing Examples from Top DTC Brands

    For direct-to-consumer brands, the greatest challenge of growing a customer base is doing so without any help from online and in-store retailers. 

  • Referral Marketing Strategy

    A Buyer’s Guide to Choosing the Right Referral Marketing Platform: Part 2

    If you’ve already read part one of our two-part guide to choosing a referral marketing platform, then you’re ready to dive deeper into the ins and...

  • Referral Marketing Strategy

    A Buyer’s Guide to Choosing the Right Referral Marketing Platform: Part 1

    Beneath the surface of any successful referral program is its supporting technology. Word-of-mouth (WOM) marketing has been around for decades, but...

  • E-commerce Email Marketing

    Partner Spotlight: 3 Ways Referral Program Automation Can Increase Email Subscribers Ahead of Cyber Weekend

    Successful customer engagement requires responsiveness and relevance. Referral marketing campaigns are designed to meet customers at the moment of...

  • Referral Marketing Strategy

    When Should You Launch a Customer Referral Program?

    Any business can leverage word-of-mouth advocacy to reach new customers and drive sales. But when should you actively strategize to implement a...

  • Referral Marketing Strategy

    The ROI of Referral Marketing: 5 Metrics for E-Commerce Teams to Know

    E-commerce teams can use referral programs to quickly grow their customer base, drive sales, and achieve positive ROI shortly after the program’s...

  • Referral Marketing Strategy

    How to Turn Word of Mouth into Your Top Marketing Channel

    Ask any entrepreneur and you’ll hear that word of mouth is the most coveted form of promotion. It’s been this way for as long as anyone can remember....

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