We think the best infographics have a mixture of compelling statistics, snazzy graphics and a specific point of view. If it also teaches you something new, even better. Heck, sometimes a fresh look at something you already know is worthwhile, too. Check out these ecommerce infographics that caught our eye recently. We've culled the best of the best and put them in one place for you.
1. How To Use Conversion Optimization To Battle Shopping Cart Abandonment
from Jon Correll of Conversion Voodoo
Everyone’s favorite topic to stress over. This infographic breaks down each aspect of cart abandonment and offers actionable tips. I think you'll see some consistent themes popping up regarding the trust and simplicity.
>> Click on the image to see the full-sized infographic
2. Ecommerce in USA
from Search Laboratory
Here are two infographics that are straight up loaded with ecommerce stats for the US market. Here are some hints. The market is really, really big. Mobile matters. And Google (search ) is your friend...
>> Click on the image to visit the article
3. Consumer Psychology & the E-commerce Checkout
from VoucherCloud
Fantastic stats and info on the psychology and habits of buyers to help you understand what goes through a buyer's head as they move down your sales funnel - and what you can do to influence them!
>> Click on the image to see the full-sized infographic
4. What Ecommerce Users Really Want
from Endicia
Great insights on customer demand trends to help you prioritize and differentiate with a focus on shipping speed and shipping costs.
>> Click on the image to see the full-sized infographic
5. Why Do People Buy? Top 10 Factors That Influence Purchase Decision
from BigCommerce via Hubspot
More solid stats on buyer psychology and the factors that influence purchase decisions. Especially love the receipt graphic design! Very clever.
>> Click on the image to see the full-sized infographic
6. How Social Media Influences Purchase Decisions – Statistics And Trends
from Invesp
This massive infographic is loaded with stats on how social media activity influences buyer behavior. You might be thinking to yourself that this topic is about what a marketer might do to influence purchase decisions, but the surprising thing here is how the consumer is interacting with and curating brand assets.
>> Click on the image to see the full-sized infographic
7. 7 Ways to Provide Exceptional Customer Service for Ecommerce
from Desk
Great actionable tips (the what of this post) for upping your customer service game and stats (the why) to back up each recommendation. This really sums up the core of the ideal customer service stack.
>> Click on the image to see the full-sized infographic
8. How Pinterest Drives Ecommerce Sales
from Shopify
If you haven’t embraced Pinterest as a social network worth your time and attention, this glimpse into the connection between the popular bookmarking site and ecommerce might just change your mind.
>> Click on the image to see the full-sized infographic
9. Online Marketing Strategy: Are You Creeping Out Your Customers?
from Ometria
You could very well be creeping out your customers. I'm glad someone is writing about this; it's an interesting question. Oddly enough, the things we (marketers) do that are responsible for annoying the crap out of customers like personalization and retargeting work very well. As "the internet" knows more about us, perhaps we'll get used to it.
>> Click on the image to see the full-sized infographic
10. Data’s Role in the Online Path to Purchase
from Baynote
Here's a good look at the buyer's journey with data at every point of the purchase path, from discovery to post sale.
>> Click on the image to see the full-sized infographic
11. Roadmap for a Trustworthy E-commerce Website
from KISSmetrics
A great checklist for making sure that your ecommerce site engenders trust to visitors.
>> Click on the image to see the full-sized infographic
12. Mobile Commerce Statistics and Trends
from Invesp
I grew up in the Pacific Northwest when grunge was king. The band scene was pretty explosive. I remember meeting guys from bands I'd never heard of (newcomers to the scene) who would make dubious claims like, "We're big in Japan." Fast forward to today. Mobile commerce is big. But big everywhere, not just Japan. And it's not a dubious claim. P.S. I still listen to Soundgarden on vinyl.
>> Click on the image to see the full-sized infographic
13. The A/B Test Advantage
from Optimizely
Don't forget A/B testing!
14. Personalization Drives Revenue Performance
from Baynote
Here's a strong case for more personalization, adding recommendations and optimized search options to your store.
>> Click on the image to see the full-sized infographic
15. The Complete [Visual] Guide Of How Often To Post, Tweet + Facebook For Your Small Business
from Spokal
An excellent reference guide for social media frequency - aimed at small businesses, but a great primer for all.
